Solutions

Sales Strategy Services

Our sales strategy services provide expert guidance in planning and growing your business. We work closely with senior management to conduct strategic reviews and develop 3-year roadmaps, ensuring a clear path to sales growth.

  • Work with senior management to conduct a comprehensive strategic review and prepare a 3-year sales roadmap. This includes a strategic plan covering objectives, strategies, and tactical execution, including a customised strategy framework.

  • Enhance and nurture key business relationships for growth. Design and execute plans to maximise alliances and improve partnership engagement and retention.

  • Manage your products and develop your sales pipeline to ensure the right products reach the right customers through the right channels.

  • Plan and analyse data to drive sales growth, create efficiencies, and improve sales conversion and customer retention through data analytics.

  • Assess current channel costs, effectiveness, weaknesses, and opportunities to manage your sales funnel and mitigate marketing risks

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Sales Management Services

Our Sales Management Service provides expert solutions for key business areas. We help optimise you customer response channels and develop leadership programs tailored to your business needs. Our experienced consultants are here to help your business sales grow and succeed.

  • Experienced leadership for SMEs, specialising in turnaround management or transitional appointments to stabilise operations.

  • Design and manage direct response channels like DRTV, online platforms, and contact centres to enhance performance and efficiency.

  • Training in sales management, business process improvement, relationship management, strategic negotiation skills, business development, and fostering a sales-oriented culture.

  • Analysing organisational culture, strategically designing surveys, executing them, and providing comprehensive reporting to improve employee engagement.

  • Conducting comprehensive risk factor analysis, talent assessment, skills enhancement, and strategic planning through a structured 3-Year Roadmap for business recovery and growth.

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Customer Services

Our customer services expertise focuses on designing and implementing strategies to put your customers first. We specialise in improving the efficiency and effectiveness of management tactics, improving customer contact channels, and refining sales distribution methods.

  • Develop and execute strategies to prioritise customer needs, including designing and analysing improvements in customer journeys.

  • Manage efficiency and effectiveness strategies to enhance customer support operations.

  • Analyse and design improvements in customer interaction processes and channels to enhance customer experiences.

  • Conduct strategic analysis and design surveys to gather actionable insights for improving customer satisfaction.

  • Focus on acquisition, growth, enhancement, and sustainability of your customer base through strategic initiatives.

  • Utilise the 'Great Leap Assessment Tool' to identify talent, skills, and operational efficiencies that drive development and effectiveness in customer call centre operations.

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Our Processes

AGES strategic marketing

The AGES sales method is all about maximising sales and minimising marketing acquisition costs whilst all the while aligning to each customer’s individual journey. A critical success element of The AGES method is data mining and analytics. From the basics of RFM analysis, to channel effectiveness and propensity modelling The AGES approach ensures only relevant interactions and offers to customers but also maximises sales opportunities.

A

G

E

S

Acquire: the timely and efficient Acquisition of new customers

Grow: the broadening of the relationship via cross-selling

Enhancement: of the relationship by upselling and adding-on greater value benefits

Sustaining: the customer’s relationship by ensuring all interactions are relevant, timely and consistent with the individual’s journey and needs. 

SCOUT

A proprietary business discovery process where Gary is able to succinctly identify and prioritise the major issues and greatest opportunities for transformation success. The SCOUT process takes place in three major phases:

Review

Initial 3-5 day review

Reporting

High ground report & recommendations

Execution

Project leadership execution

Featured
Data Analytics for SME’s
Data Analytics for SME’s

Data analytics is an often overlooked opportunity for SME’s. Regardless of the size of a company, every company today uses data to run their business. From ordering stock, capturing sales, payment gateways, data is constantly used. GWD Associates has been using data analytics for over 30 years with outstanding success.

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Innovation
Innovation

Stagnation is the enemy of progress, and for Cigna Thailand, a lack of innovation had stifled new business sales and limited market growth opportunities. Gary recognised the urgent need for change and embarked on a bold strategy to inject fresh ideas and expand the company's reach.

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Turnaround Management
Turnaround Management

In the fast-paced world of business, staying afloat amidst challenges can be a daunting task. Cigna Thailand found itself in turbulent waters, operating for four years without seeing a profit. The impact was palpable - a stagnant sales momentum, a disheartened workforce, and a staggering 30% monthly staff turnover. Something had to change.

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Business Development & Relationship Management
Business Development & Relationship Management

When GWD arrived in Thailand to lead Cigna's operations, he encountered a stark reality - a business devoid of any business development pipeline and lacking in new sales. Undeterred by the challenge, GWD devised a meticulous strategy to breathe life into the company's prospects.

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Case Studies