Gary was our Chief Executive Officer. We both are Executive Committee Board members of the CSG which met monthly to review the important issues in relations to the operation and financial performance of the group.

When Gary started at CSG, the revenues/patients-customers were down because of the new regulation from Google preventing the advertising of addiction treatment on Google which was the main channel how CSG previously obtained patients-customers. Gary had to establish the new channel, Affinity Partner to diversify away from Google advertisement which he successfully accomplished within a few months. He built and led the team of 4-5 people to reach and cover the major partners around the globe in a short period of time and always report regular updates to the CSG Executive Committee. He also supervised the team to successfully recruit the Head of Clinical Unit from the US to lead the clinical operations of CSG, one of the most critical success factors for addiction treatment businesses. I also admire his leadership skills and his determination to pursue his opinions even when the situations are difficult.

Throughout the period of 11 months that Gary led the team, we asked the management team (11 members) to evaluate how Gary performed and the overall score came out over 80% with the strongest score on the fact that he had generated a good working environment for employees and also presenting the good image for the Company's brand and reputation. His weak score (70%) was on the good understanding of the business and all department activities which I felt was a fair comment given the fact that Gary did not have a direct industry background before joining CSG.

I would like to recommend Gary for your organisation particularly as a leader which requires a strong partnership program.

-Aongorn Somprasong, Managing Director

Gary Denson is a man with vision. He has the ability to visualise an end state and the character and intellect to take people on the journey with him. I had the pleasure of working with him over many years as the partnership between our two firms grew. His desire for all business partners to realise their goals is part of his holistic approach to business success. Through his leadership people realise ownership of ideas and are empowered to realise outstanding results. This dynamic management philosophy became embedded in Cigna’s culture and the entire team aligned to deliver against their goals and the regions. Through his leadership Cigna’s market share increased significantly and we are proud to use this relationship as a ‘best of breed’ exemplar when speaking to other clients of how to execute a Greenfield relationship successfully in Thailand.

-Adrian Apperley, Group CEO, CWA

As the CEO for Cigna's Thailand franchise Gary was a key client of Assist America, a provider of emergency medical services for business and leisure travellers, in the Asian region. Gary recognized, early on, that value-added assistance product enhancements would be a powerful business tool so together we worked to bring various levels of emergency travel related services to the Cigna Thailand insurance portfolio. Currently approximately 60% of the portfolio is enhanced with an Assist America emergency services product and this number is growing. Gary is a strong leader and team builder as demonstrated by his success in creating one of the most successful business teams in Thailand's insurance sector. He is creative, determined and focused, with excellent marketing and strategic skills coupled with the ability to identify opportunities, create a viable strategy and engage his people to deliver it. The business outcome has been excellent... resulting in Cigna Thailand becoming Assist America's largest and most profitable account in Asia in 2012.

-Steven L Novkov, Chief Representative, Asia to Assist America.

In almost 7 years of working with Gary Denson, his experience, professional approach, positivity, and leadership has always impressed me. Gary genuinely believes in and values partnership, and he takes the time to understand the perspectives of all parties. The domain we specialise in, analytics, is sometimes difficult to grasp, but Gary is very perceptive and understands our value, leveraging our expertise to the max’. Because of his skill and willingness to listen, and to seek an optimal outcome, he can consistently galvanise everyone around a consensus and align the team to a vision. I have seen him achieve fantastic results, he is respectful, encouraging and an uplifting leader. What impresses me most about Gary is his exceptional instinct to find the win-win perspective in every situation, and he is clearly energised at the prospect of turning challenges into opportunity. This talent makes working with Gary a true pleasure.

-Mr. Chin Yen, Managing Director, PulseMetrics Pte Ltd

During Gary’s tenure as CEO of our new Thai venture he worked directly for me until my posting to China in 2010. When he took on the role in 2008, the company in Thailand suffered from a myriad of issues relating to personnel, morale, sales were virtually nil, and the company was losing money on an earnings basis. In just a few short years he completely turned the business around. He managed to grow revenue by a full 700% with annualised sales growth of 54% taking the company from a loss to significant profitability. The company is now recognised as the leading innovator and direct writer of A&H business in Thailand. This achievement was almost entirely due to Gary’s drive, perseverance and leadership qualities. I give him full credit for the success. He is a skilled and effective general executive and a strong team player with extraordinary capacity and drive.

-David Skinner, ex-Regional President, Cigna Life, Accident & Health

I had the pleasure of working with Gary when he was CEO of Cigna, Thailand. During that time his extraordinary energy, intellect and ability to harness his team saw GE Finance’s insurance business achieve unprecedented growth. Initially cautious we gave Gary only part of our business as we had two other key long-term players selling our product. In a very short space of time it became clear that Gary’s sales strategy, hands on leadership and affinity marketing expertise was beyond anything we’d experienced, so we awarded him the entire portfolio.

Gary’s ability to think creatively and remain completely focused on the business objectives and the solution, while taking his team on the journey is remarkable to observe. He is analytical, has an intimate knowledge of affinity marketing, is completely customer centric, has relationship management in his DNA and is a nice guy to boot. It is rare to find a business partner as personable, with strong strategic skills and a vision that can translate into outstanding and measurable business results.

-Paul Woodgate, Regional Leader EMEA & ASIA, GE Capital

In 2008, when Gary was the CEO of Cigna Thailand, he approached us to discuss a partnership where Cigna would take on the direct distribution of our insurance products. Gary was convinced Cigna could yield better results and improve customer satisfaction so asked to go ‘head to head’ with the incumbent vendor, a firm that was well and truly entrenched in our business. Several years on the results of his expertise are still evident with Cigna now Tesco’s largest direct distribution partner in Thailand. Gary had the courage to take on an entrenched player and the skill and guile to beat them at their own game.

-Patrick Graham, CEO, Tesco Financial Services, Thailand